Increase the sale potential of your home

Increase the sale potential of your home

Increase the sale potential of your home

POSTED BY Ann Paterson ON 29 Jun 2020

When selling your property with Ann Paterson Real Estate, we will make sure you understand current market conditions and the best marketing strategy for your home. In order for us to achieve the best price possible, here are a few things we will need to discuss before going to market.


Current market conditions

We will discuss current market conditions and our experiences selling local properties similar to yours in recent months. We will discuss buyer demand and how we can translate this into a premium result. If the market is soft, we will discuss a number of options to help us still achieve a good sale price.

Sydney home values are holding up very well despite Covid-19. This is largely due to a lack of stock for sale. In the Eastern Suburbs, the weekly auction clearance rate is very healthy in the 65-75% range, according to latest data from CoreLogic.


Pricing must be perfect

It is important not to set the price of your home too low, as potential buyers will only be willing to pay the minimum amount they perceive is required. In saying this, it is also vital not to set the price too high, as this can scare buyers off and lead to your property languishing on the market.

We will show you examples of similar properties recently sold in your area to help us price your home for sale. If you have additional or unique features throughout your home or you have recently undertaken a renovation, this will be factored into our price estimate.


Dress to impress

Dressing your home through styling and hired furniture can add an element of luxury to your property. Buyers find a 'showroom look' very appealing, as they can more easily imagine themselves living in your home. Ann Paterson agents work with the best local stylists to ensure our clients' homes look amazing.

Many of our clients undertake significant renovations in the 6-12 months prior to selling to maximise their capital gain. The new $25,000 HomeBuilder grant could help you with this, however, the criteria is very narrow.

The biggest problem for Eastern Suburbs homeowners is the value cap. Your property must be valued at less than $1.5M to quality for the grant, and your renovation must be worth a minimum of $150,000. There are also income caps - you can't be earning more than $200,000 as a couple or $125,000 as a single.

If you happen to fit these criteria, we would love to help you. We can drop by to have a look at your home whenever convenient so we can provide tailored advice as to what works would add the most value.


Selecting a marketing strategy

We will provide a few different options so you can choose which strategy suits your budget. In today's technological age, it's clearly the big internet portals such as that bring in most of the buyer enquiry, however, local print ads (when the Wentworth Courier is back up and running!), DL cards and a signboard are very effective marketing tools as well.

You will always feel confident when selling your home with Ann Paterson. For a free, no-obligation market appraisal, please call our friendly team today.